A few days ago, China's largest brand discount network-Vip.com announced that it has received a Series B financing with an amount of US $ 50 million.
Brand discount targeting middle class
Vipshop is an e-commerce company from Guangzhou specializing in online brand discounts, including some luxury goods. In October 2010, the company received a capital injection of US $ 20 million from DCM and Sequoia Capital. Due to the rapid development, this time it was added an additional US $ 50 million by venture capital.
Unlike Vanke â€™s mid- to low-end route, Vipshop will take the mid- to high-end route and learn from the American online retailer â€œGilt Groupeâ€ and the French shopping site â€œVente-Priveeâ€. Instead, it focuses on brands more familiar to Chinese consumers, such as Adidas, Nike, and Casio.
"Generally, the exclusive members can buy for a limited time at the original price of 1 ~ 50% off. Each special sale lasts for 5 ~ 10 days. First come first serve, limited time limit, while stocks last." The company introduced the brand products after discounts. , Narrowing the distance with consumers, such as Lily brand women's clothing launched on April 21, 80% of the goods were snapped up within a day, most of them are white-collar workers.
Due to its accurate positioning, in 2010, the company's sales exceeded 300 million yuan, with an annual growth rate of 450% and a membership of 2.3 million.
Luxury discounts have broad prospects
During the "Twelfth Five-Year Plan" period, China's online shopping market will reach 10 trillion, more businesses will enter the field, and competition will intensify.
Earlier, the charm of Japanese shopping sites Hui entered the Chinese luxury market; Fuxili and other overseas luxury shopping sites entered China, and some international brands have also opened Chinese versions of the official online shopping sites ...
It is understood that most of the discounts on luxury goods sold online are about 30% to 50% off, which is very tempting. Due to the limited number of discounted products, consumers are often attracted to "the goods are too few, and they have been sold out before they can click to buy "Complained.
According to industry analysts, China has become the world's second largest consumer of luxury goods, and online sale is undoubtedly aimed at the broad prospects of the domestic market.
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