China's traditional packaging and decorating entry point

Traditional packaging and decoration in our country, like everything else, has its positive side and its negative side. It should be to preserve the essence, to preserve the truth, to use it, and to explore and utilize it; the traditional packaging and decoration Development is a dynamic process that evolves with the development of history and evolves with the level of people's understanding. It should also be advancing with the times in its exploitation and utilization. The author believes that the entry point for the use of traditional packaging and decoration should strive to study and master the following aspects.

1 Our traditional packaging and decoration reflect a kind of outlook on life

The concept of life is the fundamental view and attitude of people on life's purpose, meaning, viewpoint, and understanding. The outlook on life is an important part of the world outlook, and it is a concrete manifestation of the world outlook on life issues. The outlook on life is to guide people's moral quality and moral behavior, so as to determine the life direction and life path of everyone's life.

China's traditional packaging and decoration through the text, graphics, seals, or its clever artistic combination of the concept of life is characterized by the characteristics of the East, and other places in the world produced by the packaging and decoration reflects the attitude of life is diametrically opposed. In other words, our traditional packaging and decoration reflect a relatively positive attitude towards life.

2 China's traditional packaging and decoration reflect an ethical outlook

Although the ethical values ​​embodied in packaging and decoration seem to be piecemeal, embarrassing, and indirect, if these words, figures, seals, or their ingenious combinations are viewed together, they are all collectively reflecting an ethical view. . Performance in the following two aspects.

First, the ethical tradition reflected by our country's traditional packaging and decoration is an important part of the socialist ethic concept of building Chinese characteristics today. The ethical tradition reflected in traditional packaging and decoration in our country is one of the social ideologies. It is a reflection of the social material life based on certain social and economic relations. The ethical tradition reflected in our traditional packaging and decoration is the construction of socialist ethics with Chinese characteristics. An important part of.

Second, China's traditional packaging and decoration reflect the generous morality of the Chinese nation. The people of the Chinese nation, who are characterized by "strictly treating people with justice and being generous with others", are well known to all. This can be seen from the flowers, grass, landscapes, birds, beasts, artifacts, poetry, and artistic conception that are involved in the traditional Chinese packaging and decoration text, graphics, seals, or their clever combination. This kind of patient morality not only has many records on traditional packaging and decoration, but also forms a set of doctrines based on the morality of the Chinese nation to study the development of morality, the nature of morality, moral evaluation, moral role, and the law of moral communication. This doctrine is not only a valuable resource for China's historical and cultural treasures, but also a profound historical resource for studying traditional packaging and decoration signs in China.

3 China's traditional packaging and decoration reflect a sense of righteousness and profit

The concept of righteousness and profitability refers to the view on how to deal with the relationship between ideological morality and material interests. Just like everything, the concept of justice and interest is also reflected in our traditional packaging and decoration. The "righteousness" here refers to people's motives and behaviors that conform to certain moral principles; here, "benefits" refer to material interests or spiritual utilitarianism. We must observe the performance and essence of our country's traditional concept of righteousness and packaging from an overall perspective.

4 China's traditional packaging and decoration reflect a material view

The objective reality of matter is known through human feelings; but it does not depend on human feelings. The material view reflected by our traditional packaging and decorating is also the same. The things reflected in the heritage of these packaging and decorating are not based on human consciousness but can also reflect the objective existence of human consciousness. Whether it is through the calligraphy of Daxu, Xiaoyan, Hanli, Song, Weibei, Kusui, Dacao, the brushstrokes, gestures, and strokes, or various calligraphy fonts, as well as myths and legends, folk tales, and the monthly rain of Et. Living utensils, Cordyceps flowers and birds, landscapes, fields and fields, rural scenery, local customs, historical philosophy of literature, astronomy and geography, industrial agriculture medicine, and so many fascinating combinations of various elements of the traditional packaging and decoration content. All reflect the materialist concept of primitive materialism in the ancient working people of the world.

5 China's traditional packaging and decoration reflect a kind of illusion

This fantasy concept reflected in traditional packaging and decoration in China has the following features. The first thing is that China's traditional packaging and decoration fantasy things often become the reality of later scientific development or the direction of human efforts. For example, in the traditional packaging and decoration of our country, the fantasy of “Women's Nurturing the Sky” is erected on the Yellow River’s Yangtze River. Many water conservancy projects that integrate power generation, water storage, flood control, and shipping have become a reality.

The second is that China's traditional packaging and decoration fantasy things often become a source of strength to inspire people to look to the future and overcome difficulties. This is because this kind of illusion is the actual needs of the working people of our country or the social development. It comes from the requirements of people's life or production. This kind of illusion is to meet the actual and direction of social development at that time. It is by no means a futile dream. Therefore, China's traditional packaging and decoration fantasy things often become a source of strength to inspire people to look forward to the future and overcome difficulties.

6 China's traditional packaging and decoration reflect a kind of competition

China's traditional packaging and decoration reflect the concept of competition in the history of the development of commodity circulation in China is due to the existence of competition, and promote packaging and decoration production workshops or enterprises to improve work efficiency. Promote packaging and decoration product manufacturers continue to improve technology.

7 China's traditional packaging and decoration reflect a cultural perspective

The cultural concept reflected by our traditional packaging and decoration refers to the sum of the material wealth created by the Chinese nation in the process of social and historical development, and the spiritual wealth represented by literature and art. This is a broad culture. This refers to the narrow sense of culture represented by literature and art reflected in the packaging and decoration.

First, China's traditional packaging and decoration is an important part of our national culture. The influence of traditional packaging and decorating in China can also arouse the attention of the international market. The main content is the connotation of national culture. It can be divided into two types: elite culture and folk culture. The elite culture only represents the concerns of some intellectuals or heroes who observe the profound social phenomenon. However, the folk culture is the carrier that represents the wishes and ideals of almost all ordinary people.

The second is that children nowadays eat the "KFC", "McDonald's", "Coca-Cola" and so on. If they do not take some remedial measures, it is extremely unfavorable for the inheritance ability of ethnic cultures including traditional packaging and decoration.

8 China's traditional packaging and decoration reflect a kind of calligraphy art view

The calligraphy art view reflected by our traditional packaging and decorating is unique in the world. This has already been praised by many international friends. An overview of the calligraphy used in our traditional packaging and decorating can present an artistic picture of the art in front of the world. Every type of font used in traditional packaging and decoration in China records the calligraphy history of the Chinese nation. The excitement that people are concerned about today’s traditional Chinese packaging and decorating calligraphy is that in the face of China’s traditional packaging and decoration heritage, the public at home and abroad can have a long history of East and West in a broad artistic world perspective. Compare it from many angles, and reflect on why China and even the East did not experience an era like the European Renaissance.

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